We do not believe in the notion that there is a single best sports betting company, as much as we don’t believe there is a single best colour. Life isn’t as simple as that, and your sports betting requirements could be different to the next persons.
The table below reflects our view of the best sports betting providers currently available to use for various different reasons. The results of this analysis are based on hours spent gambling on the different sites by our researchers, as well as surveying a cross section of over 50 other gamblers, to ensure that all types of gamblers, and individual bias do not influence the results. The analysis has been thorough, lengthy, however hopefully the results below enable you to match up the best sports betting site with your own requirements to optimise your sports betting experience enjoyment.
|Best in class for:||Sports Betting Company||Reason||Apply?|
|StanJames might not have books with as low commission/overround/juice (whatever you prefer to call it) as Pinnacle, but it does tend to be on the wrong side of the market more often than others. This means it is a popular site with both arbers and value bettors alike. It only takes looking at our odds matcher a few times or the football betting odds comparison to take advantage of this.|
|Not much more to say other than consistently some of the best prices you'll find, and their claim is that no one ever gets limited.|
|One of the most intuitive, user friendly sites around, and if you want to back the big 100,000 to 1 15 game football accumulator, this is the place to do it, as it's easy to do it, and the company can afford to pay out.|
|Betting Exchange||Pioneered Betting Exchanges, and still the market leader in this field, despite stiff competition from up and coming BETDAQ.|
||This betting in-running service will change betting in-running for good. You can stream games live, or listen to the audio, whilst being presented with all the various betting markets available. It is betting entertainement heaven. Well worth a look.|
|Offers||Regular and generous cash backs offers.|
|Sports Spread betting||For Sports betting with a difference - try SpreadEx. They offer great Spread betting on sports markets that can change the way you bet, plus they have an attractive up to £200 sign-up bonus.|
|One to watch||
BETDAQ had already been making headway in the Betting Exchange market before it was purchased by Ladbrokes. The merger with a bookmaker may finally provide the additional liquidity it needs to be recognised as a genuine competitor to Betfair. The early impact for punters should be positive. Watch. This. Space.