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Betting Strategies Introduction

The internet is filled with sales pitches on sports betting systems that claim they could make you millions, when, in reality, they are often just misrepresentations of mathematical probabilities that could make some people money, but equally could make others lose. The existence of sham betting systems can put people off the notion that it is possible to implement successful sports betting strategies.  However, this is not the case. Whilst there is obviously an element of risk involved in all sports betting systems, there is sufficient evidence, both theoretical and practical, that the following legitimate sports betting strategies can produce positive returns:


Matched Betting

Matched betting is a short-term betting strategy that involves taking advantage of the new customer sign-up bonuses offered by the myriad of sports betting companies in the market-place, and using betting exchanges to 'guarantee' profits from the bonuses offered. It is an exceptionally sucessful sports betting strategy, however it is not scalable because the number of offers available is finite. However, low risk earnings of £300 to £800 are common place. Read more about Matched Betting?


Sports Arbitrage

Sports Arbitrage involves taking advantage of pricing differences (or inefficiencies) between sports betting companies to back all sides of a market guaranteeing profit regardless of the outcome of the event. It requires some pre-learning before you can perform it successfully, and to avoid unnecessary mistakes, however for some people, it is a great way to earn a second income or to earn a modest living being your own boss. Read more about Sports Arbitrage?


Sports Bet Trading

Technical sports bet trading has only recently become possible, following the birth of the betting exchanges, and the associated access to live sports odds data. However, as with the financial markets, there is a growing school of people using high speed software to take advantage of pricing movements on a market to profit from sports bets, regardless of the outcome of an event, by trading the movements in the odds both prior to the event, and in-running. The Bet Angel product has been the forerunner in producing the tools and instructional information required to take advantage of this strategy.


Value sports betting

Value sports betting relies on the principle that so long as you can consistently find events where the statistical likelihood of an event occurring is greater than the implied likelihood from the price offered, then you can make a successful betting return.

Value can exist within sports betting odds because of mispricing by individual bookmakers, as well as the inherent bias within the prices offered by bookmakers based on the market consensus of its outcome, versus the ‘technical’ price according to modelled probabilities. In English, a sports betting market offered is influenced by public opinion, which can be uninformed, and based on intuition and emotion, rather than the likelihood of an event occurring.

The methods used to identify value bets in sports betting has evolved in recent years, to the extent that sophisticated methods such quantitative analysis are now used. The jury is out on such methods, however studies such as the Dixon-Coles use of Poisson distibrution in goal modelling in Football have become popular not only in academic but also practical situations, with companies such as StarLizard, and SmartOdds apparent advocates.

Whether you use quantitative methods or something else, there is clearly an opportunity to gain an edge over the odds offered by bookmakers, and combined with a disciplined staking strategy, value betting offers punters opportunities to make positive returns.

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Risk Warning

Online gambling is illegal in some Jurisdictions. It is your responsibility to check your local regulations before gambling online. takes no responsibility for your actions. Please ensure you fully understand the risks of Spread Betting, CFD trading, and Sports betting before you continue. For more information, please read the full risk warning




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